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Neuromarketing

Neuromarketing Brain Research Illustrative Image

NEUROMARKETING BRAIN RESEARCH METHODS & ETHICS

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Neuromarketing Brain Research Methods

In neuromarketing research, brain scientists use medical technologies that are otherwise applied in a variety of diagnostic procedures. According to (Zurawicki, 2010, 43, 44), magnetic resonance (MRI) in neuromarketing has proven to be a safer and more precise method than X-ray, also because it is not only limited to brain analysis.